Released the “Announcement on Strengthening the television shopping advertisements and residential shopping programs Control” (hereinafter known to as Notice) continues to be greater than a month from the notice on Jan. 1, 2010 the formal implementation of these two, but additionally greater than a month. 3C regions of convergence of TV shopping advertisements there? Associated with the organization is how you can begin to see the implementation from the notice?
Interview with reporters that, within the formal notice released following the
The polarization from the TV shopping advertisements: you will find some producers managed to get obvious that accumulation will disappear with this method of a normally sent through the brand the amount of new phones is growing utilization of TV shopping advertisements keep controlling the customer, or perhaps naked distribution of falsehoods. The thinks that such withdrawal of broadcast advertising, better early than late.
SARFT prohibit will affect a substantial
“Video like a TV shopping advertisements to management, will definitely modify the TV, TV shopping companies and producers put such videos.” Mr. Zhao the situation of industry, since The month of january 1, 2010, all television Shopping video advertising being an advertising management, incorporated within the total broadcast advertising. This eliminates the television shopping video within the individual Tv producers to become handled like a “edge ball” problem.
SARFT stated that no implementation from the “Film and tv around the Prohibition of false and illegal ads and tv broadcast” hanging corner advertising “, swimming subtitles advertising notice” (GF community  No. 547) in every hrs of broadcast of these programs, “the entire period of only fifteen minutesInch rule. News, worldwide along with other specialized channels and television shopping channels, not broadcast TV shopping video advertising.
, Children along with other professional channels not broadcast the minors shouldn’t watch television shopping video advertising. On satellite channels (ie TV) to 24 pm every single day 18:00 hrs, not broadcast TV shopping video advertising.
It’s understood that incorporated within the control over advertising, television advertising is just prohibited short shopping videos an “exaggeration propaganda to mislead the customer to politicians and experts to demonstrate the title fiction sold-out, buy, sell merchandise tossed situations such goods wrongly licensed goods, for example honours or game titles of recognition make believe or falsified research results, statistics along with other material for your “and so forth, that is exactly the content of mobile TV shopping used to be a relevant video from theInch essential elements. ”
Additionally, for brief television advertisements running television shopping television shopping company, its qualification needs will also be greatly enhanced. “In by doing this, cell phone producers and tv shopping business costs is going to be much greater threshold will unquestionably result in elevated decrease in newcomers.”
“This season (TV shopping video advertising) do less.” Lately, within the release
Mobile 365 Energy items very long time, China Digital Communication Group, Hong Wan Jianming, chairman and Boss told reporters the situation. In 2007, Changhong Li mobile phone
Shopping video advertisements, weaving another sales funnel, attracted other cell phone producers to follow along with. However, also known as as Xiao He, Xiao Also, he defeated. TV shopping advertisements are exaggerated or perhaps false description also had serious effects,
Boost the internal voices of doubt in other people Changhong Group. He accepted, 2009, Changhong’s mobile TV shopping advertisements substantially reduced.
Similarly, a domestic cell phone makers to TV shopping advertisements fly sky known, the attached part of charge told reporters inside a telephone, TV shopping advertisements temporary the outcomes were OK, however with a lot of negative information, “not favorable to long-term brand established, can’t form someone person to person. ” Thus, as soon as this past year, the only real local broadcast advertising clips.
, Dopod along with other foreign producers who despite first-line “don’t eliminate attempting to TV shopping approach”, but no substantive action.
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